One Roosta
A small shop selling big flavors
One Roosta is a conceptual brand project designed to showcase what a comprehensive identity looks like when every touchpoint is considered from the beginning. The idea was a small coffee shop with bold flavors and an even bolder personality.
Services
Brand identity, creative direction, collateral design, social campaigns.
Year 2024
Information
More than just a logo design, the goal of this conceptual case study was to showcase a comprehensive brand with all of its components. From print pieces like the coffee packaging, menu design, drink coasters, and take out bag, to the online presence and social media content, it’s a fully realized business.
The challenge
The challenge with food and beverage branding is that a logo alone does very little. Customers experience the brand through the menu they hold, the cup they carry out the door, the bag their pastry comes in, and the social content they scroll past later that evening. Each of those moments is a chance to build recognition and trust, or to lose it.
Business cards
Take out cup
Take out bag
The applications
The project extended into collateral design (business cards, menus, coasters, take-out bags, and coffee packaging), a website, social media content templates, and branded apparel. Every piece was designed as part of a cohesive system, not as isolated deliverables.
Reflections
One Roosta demonstrates how investing in a complete brand from day one creates consistency that customers notice, even if they cannot articulate why one coffee shop feels more put together than another.